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Jun 20, 2022
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The data of Analysys Qianfan shows that among the users of Tencent Video, 51.79% are female users and 48.2% are male users. Users under the age of 40 executive email list accounted for nearly 90%. According to the above data, the scale of online video users in China is huge: In terms of age distribution, young users under the age of 35 are the main body, and the executive email list proportion of males and females is balanced. These young users are more likely to follow popular hotspots, pursue a rich entertainment life, and are willing to pay for high-quality content. From the perspective of occupational attributes, more than half of the users are students or freelancers. These users have longer disposable time and more fragmented time. Watching online videos is in line with their leisure style in their spare time. It can be concluded executive email list that the main scenarios for mainstream users of mobile video software to watch videos are: passing time on the commute; entertainment during lunch break; relaxing between work or executive email list study; watching videos continuously on weekends and longer free time; relaxing/watching before going to bed Just updated content. User Behavior Analysis According to the October 2018 report of the Sutu Research Institute, the most popular types of online videos are movies, TV series and variety executive email list shows, accounting for 69.1%, 65.2% and 48.5% of users respectively. As high as 84.4% of users have purchased membership services of video software, of which 64.9% of users pay to watch VIP video content or faster updated resources, and 59.6% of users pay to skip advertisements while executive email list watching videos. According to the above data, it can be concluded that rich program types are the focus of users' attention, and diversified video content can meet the core needs of users.
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