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t series
Apr 12, 2022
In General Discussion
Last month my seven year old son received a gift from a bracelet maker. My young maker ripped open the box, immediately threw away the enclosed instructions, and asked me to fire up YouTube to see how other girls her age were making bracelets. What appeared buy email list were a number of safe and accessible children's channels explaining different techniques. I realized that many of these online youth instructors were business owners backed by sponsors and meant to get attention. My daughter, on the other hand, did not. She viewed these content creators as online friends. When I explained that these tutorials could save a child money, she responded with a low-key, “Cool. Can I press play on the next one? » All she wanted was more, well, content . As a content marketer, I knew my child and I were the best recipients of micro-influencer buy email list marketing. Think back to your first job. My first employer was a local pet store. Every day, on my way home from school, I stopped to feed a few animals. In contrast, children today are not limited to physical locations or supporting roles. They have instant access to fun and rewarding content creation tools and the ability to share their creative masterpieces with millions of peers online. They can build a young audience much more naturally buy email list than any institution. A few decades ago, marketing to children was usually limited to flashy TV ads, obnoxious billboards, or coupon-filled catalogs. All of the brands targeting children as the primary demographic were inherently opposed to protective parents. Conventional thinking told marketers that to stand out, they needed to be brighter, louder, and more enthusiastic than their competitors. Their marketing strategies were strictly style rather than substance.
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